MULBERRY FOR TARGET

Many of you already know and are waiting for the highly coveted Mulberry for Target line to hit Target stores any day now (October 10th to be exact). But I wanted to tell you that your wait is over! I heard from Couture and Crayon that the line has arrived in stores. I don’t know about you, but I am definitely checking it out tomorrow. I know that many people are disappointed in the quality of the bags (faux leather, patent leather and denim), but I think that you get what you pay for. If you want the real thing then you should save up and shell out the money for it. Of course I’m very disappointed, along with others that there will not be a replica of my favorite bag, Alexa available, but a girl can dream.

Emma Hill, the creative director of Mulberry with the Oversized Alexa looking very fashionably chic.

ALEXA

OVERSIZED ALEXA

Here are some photos from when GILTGROUP.COM had a flash sale of Mulberry for Target back in August, so you can get a better idea of what they look like.

Here is a picture from Couture & Crayon’s blog of the black tote.

I don’t care much for the denim or leopard print bags, but I wouldn’t find picking up the cute black leather (faux leather) cross body bag or the black “Bayswater” satchel or the tote from Couture & Crayon. The tote would be a great work bag I think, but I would definitely take off all the charms.

Here is an interview that Target did with Emma Hill (the brains behind the operations) that I thought you might enjoy. She talks about the brand and their collaboration with Target.

Q: How would you describe the personality of the Mulberry luxury brand?

A: Mulberry may be a luxury brand but we are not uptight or self-conscious. We are laid back, nostalgic and eclectic, with a healthy dose of quirkiness and English spirit! We are friendly and fun, responsible and authentic, and we love tea and cake!

Q: What was the inspiration behind the Mulberry for Target collection?

A: At Mulberry we believe in fashion that feels good, and our inspiration for Target was to create affordable bags that represent our Mulberry style and character that channeled our funky, English cool! We were inspired by fabulous prints and texture. Pink leopard print is a funky update for everyday totes, and there are also bags in black patent or velvet: luxurious feeling and amazingly affordable. We kept the general spirit of Mulberry

in all the bags by utilizing our own existing iconic shapes and always using our classic postman’s lock, which we altered to read “Mulberry for Target.”

Q: Help give us a preview of what’s to come. Describe one of the handbags in the collection and where you take it.

A: For complete “wow” factor, the Large Satchel in pink leopard print is fabulous: roomy enough for all your everyday essentials (and more!) and a secure style to tote around from day to day. For total Mulberry cuteness, the Cross-Body bag in denim is adorable—perfect for chucking on wherever you go, and a great option for taking you from day to evening. The denim version is exclusive to Target.com, so keep an eye out for its arrival!

Q: How would you define the Mulberry girl?

A: The Mulberry girl is playful and creative. She is quietly confident and will make you smile. She enjoys fashion but hates pretentiousness. She is intelligent and generous but a little bit cheeky, with bucketloads of English charm! She loves beautiful things and is generous, friendly and warm. She knows who she is without being arrogant.

Q: We adore the tiny pups that were onsite for the Mulberry for Target photo shoot. What’s the connection between Mulberry and K9s?

A: At Mulberry we love our furry friends! The pooches on the Target shoot were French bulldogs, but we love pups in all shapes and sizes and have been producing clothes for them for a couple of seasons now. This winter we have a fantastic coat and snuggly jumper for cold days, so your pets can look as stylish as you do! People are really embracing our pet wear, and if you visit our Mulberry Facebook page you can coo over customers’ Mulberry-clad pooches in our photo gallery!

I don’t know about you, but I wouldn’t find having Emma’s job! It was really fun to read about the Mulberry brand and it makes me like them even more. Everything that they say about the “Mulberry girl” is how I feel about fashion and life. They are definitely becoming a favorite brand for me. I can’t wait to see what they have in stall next this season as well as the pet ware. I bet it will be adorable. I hope you enjoyed reading this. Hope you have a great weekend!

Love,

K

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